Oracle Business Intelligence is a complex tool for preparing ad-hoc analysis and reports. It includes different components that can help end users to easily create nice and efficient reports. For administrator it includes components that can help to prepare effective data model that can include data from different sources and on different levels. At the session you will meet different OBI components like BI Publisher, Answers, BI Mobile App and OBI Admin tool. You will learn about OBI functionalities that were most often used in our projects over the last year. There will be presented some examples of effective dashboards including maps and advanced visualisations. Session will cover functionalities from business and technical point of view.